迪斯尼动画影片公主形象变迁分析
——基于女权与营销的视角
摘要：作为动漫界的巨头之一，80 年来迪斯尼公司制作了许多家喻户晓的动画影片，其中独具特色的迪斯尼公主系列给世人留下了深刻印象。这些形色各异的公主们可以说是其产生时代女性形象的代表，反映了社会的变迁和女性地位的改变。迪斯尼所出产的动画电影中，塑造的女性人物形象有多种类型。本文通过定性研究法和经验总结法来深入分析这80年迪斯尼动画电影中女性形象的变迁现象，从迪斯尼文化背景、经典女性形象及女性与文化背景之间的关系着手，分析迪斯尼经典女性形象的特征和含义，迪斯尼在当前市场中的经典女性形象转型，以及女性形象与世界女权主义运动之间的关系。并且结合当前市场上迪斯尼经典女性形象转变、获得的市场反响，女性形象变化与市场反响之间的关系。从中得出女权主义的觉醒萌芽与发展深深影响着迪斯尼动画电影的女性形象塑造，传统公主女性形象受到广泛批判，独立女性的公主形象更加符合现今女性的精神生长。同时可以看出迪斯尼动画电影的女性形象的变迁可以看到时代的变化和发展，而社会车轮的不断前进，也影响着迪斯尼的制作以及其市场策略。
关键词：迪斯尼动画电影；女性形象；分析
Analysis on the Change of Princess Image in Disney Animation Film——From the Perspective of Feminism and Marketing ABSTRACT: As one of the giants in the animation industry, Disney has produced many well-known animation films in the past 80 years, among which the unique Disney Princess series has left a deep impression on the world. These different princesses can be said to be the representatives of the female image in the era when they came into being, reflecting the change of the status of women in society and the development of the times. There are many types of female characters in animated films produced by Disney. Through qualitative research and experience summary, this paper deeply analyses the changes of female images in Disney animated films in the past 80 years. Starting from the relationship between Disney cultural background, classical female images and female and cultural background, it analyses the characteristics and connotations of Disney classical female images, and the relationship between the changes of female images and the worldwide feminist movement. With the change of Disneys classic female image in the current market and the market response, the relationship between the change of Disneys female image and the market response is discussed. It is concluded that the awakening and development of feminism have a profound impact on the female image of Disney animated films. The traditional female image of princess has bee
有话要说...